No, really.
You may or may not have noticed this but I’ve been sending an email every day since my birthday.
I’ve only sent 6 emails till now.
But that’s still 6 emails more than I’ve ever sent to you before.
And maybe… just maybe… you might have 365 emails from me in August 2024. But no promises. 👀
So, why daily emails?
I have two reasons for you (and if my website was live, we could’ve done this in a choose-your-own-adventure style but oh well).
First, the dumb reason.
Because John Bejakovic told me to do it.
I’m not even kidding.
I was on a call with John — and three other guys — as a beta tester for his new course, Simple Money Emails. And on the Zoom call, John told us the best way to get good at emails is to start an email list. So naturally, I asked him, “what if I don’t have an offer or any traffic?” and he said:
Do it anyway.
The second reason?
Because Ben Settle told me to do it.
Well, he’s been telling everyone to do it for over 10 years. I know because I read his Email Players issues from 2013.
But here’s one of the reason why he tells people to send daily emails.
Well, not technically “emails.”
But, the late Mad Man advertiser Leo Burnett gave the best case for daily contact back in 1960 in a piece he wrote for an organization called “Outdoor Report.”
Here is what the great Chicago advertising genius said:
“… the No. 1 factor in building confidence is the plain old-fashioned matter of friendly familiarity. You simply can’t have one without the other…When you meet a man on the same street corner every morning and learn to like the way he smiles, the way he dresses, and the way he conducts himself you are much more likely to be a prospect for the automobile or the insurance policy he may sometime want to sell you than you are for that of a stranger.”
He continues with another zinger…
“I have sometimes felt that some of the early great commercial reputations in this country were due more to the fact that Cyrus H. K. Curtis made the advertisers buy a minimum number of insertions in The Saturday Evening Post and the Ladies’ Home Journal at regular intervals than to the type of copy employed.”
What’s that?
Structure (regular & consistent contact) is more important than creative?
You don’t say…
Please, tell us more, Master Burnett:
“The same was true of network radio in its earlier days with its built-in requirement of continuity; and certainly the TV advertisers who have reaped the greatest rewards from this medium were those who have used it with the greatest consistency.”
[…]
And that’s it.
That was enough to convince me.
(But you and I both know it’s really just the first reason.)
And who knows… maybe you’ll give me credit when you start your daily newsletter, Rohan. 😉
To my friends — Piyush, Sunny, and Supreeth: you’re never gonna start one anyway.
Until next time,
Tejesh Reddy